The A.J. Willner Auctions Method
Research has shown that 90 percent of an auction is based on marketing capabilities of the auctioneer. The real work is done well in advance of the first bid! The A.J. Willner Auctions associates conduct a comprehensive pre-auction marketing campaign. Prospective markets are targeted well in advance of the all important auction date to assure a prime audience of ready bidders.
Targeted Bulk Mailing
A color postcard advertisement targeting customers on:
- "In-House" mailing list - One of our company's most prize possessions, this mailing list has been built and updated over the last 80 years. We've conducted thousands of auctions in almost every industry. We believe this extensive database of motivated buyers is second to none in our industry.
- A custom built, licensed Dunn & Bradstreet mailing list to D&B registered companies with-in a pre-determined radius of the auction location. This list is filtered by SIC code and other specific business information.
Bulk Email Blast
Thousands of e-mail notifications sent directly to those prospective bidders who took the initiative to register their e-mail addresses on our company's web site.
A listing on our company's web site profiling your auction in the global marketplace, directing perspective bidders to photos, auction catalog & auction specific information. The auction information & pictures of the assets will be posted weeks in advance for prospective bidders to view. Our web site listed auction pages typically generate thousands of hits each day.
Design and placement of Auction Classified and/or Display Ads in relevant major markets.
A full time staff of professionals devoted to assisting prospective bidders with auction related inquires up to and including the day of auction 1-888-BIDS-INC.
If you elect to pursue this option, we can utilize the internet to conduct an internet based auction together with a live auction. On the important auction day, A.J. Willner Auctions' expert auctioneers will keep the event moving and the bidders motivated. A.J. Willner Auctions' targeted audience will be ready to buy. All proceedings are conducted with integrity and concern for professional and ethical standards.
A.J. Willner Auctions' staff consists of a team of trained auction professionals whose experience is reflected in their consistent ability to asset values. Throughout the auction process management remains present at every step, guaranteeing strict accordance to merchandising, & industry standard auction inventorying procedures.
The A.J. Willner Auctions client roster includes U.S. Bankruptcy Courts, New Jersey and New York Courts, major law firms and banks. When you must convert hard assets into cash in a short period of time, you need A.J. Willner Auctions.